For owners of operating hotels
Hotel Performance Review: Find the Gap Between Budget, Forecast and Market
Ownership sets the budget. The operating team builds the forecast. We test the gap.
The problem
Variance you can’t explain.
For owners who need to locate the performance bleed, test forecast against budget, and prioritize an achievable recovery plan.
How we trace variance
By revenue and cost driver.
- Trace the variance by revenue and cost driver.
- Separate an execution gap from an unrealistic budget.
- Reset revenue, sales, marketing, labor, and spend priorities.
- Build an aggressive but achievable path to meet or exceed goals—or document why the current goal cannot be met.
Leadership assessment
The leadership trio and the fee stack.
General manager
Operating discipline, accountability for the forecast, and execution against the budget.
Director of sales and marketing
Segment strategy, account production and marketing spend against results.
Revenue management
Pricing, channel mix and forecast accuracy against the comp set.
Management company fee stack
Base and incentive fees, brand charges and what each intermediary actually earns you.
The path
From scan to implementation to monitoring.
- 01
Scan
Start with the P&L and STR summary to locate the variance.
- 02
Diagnose
Trace the variance by revenue and cost driver and separate an execution gap from an unrealistic budget.
- 03
Implement
Reset revenue, sales, marketing, labor and spend priorities into an achievable plan.
- 04
Monitor
Track the plan against budget, forecast and market so drift is caught early.
Questions
Health check FAQ
Who is the health check for?
Owners and ownership groups of operating hotels who need to explain the gap between budget, forecast and market.
What does it cost?
The Existing-Hotel Health Check is custom — quoted per property.
Do you assess the leadership team?
Yes. The review covers the leadership trio — GM, DOSM and revenue management — and the management-company fit, including the fee stack.
Do you stay involved after the plan?
Engagements can extend from the scan to implementation support and ongoing monitoring, scoped per property.